Do you agree with me that an about me page is a page every blog should have?
If you do, then thumbs up!
If you don’t, maybe you’ll change your mind after reading this.
The truth is an about me page is very important for every blog. This is where the readers especially first time visitors can quickly have a grasp of what your blog all about, who you are and how can they benefit from your blog..
Some bloggers haven’t realised yet the impact of about me page on retaining traffic for their blogs. They just cook up some strings of words, create a few sentences and write a pathetic about me page.
They don’t understand that an about me page is a quick decision point where readers can either decide to stay on your blog or leave it very fast. Whether you know or not, your present about me page is either converting first time readers to subscribers or driving them fast away. It is one of the super traffic retaining secrets many bloggers are yet to know.
If you’re ready to start converting your first time readers into subscribers, then you must be ready to write a strong about me page first.
A strong about me page converts first time readers into subscribers because it shows: you’re a serious, passionate and a professional at your work.
A weak about me page shows first timers many “weaknesses” about your blog and this drives traffic away from it very fast.
After assessing the about me pages of 20 successful blogs, I realised they’ve some things in common. Although they’re totally different in terms of style, they contain some same elements.
I developed a formula from these elements and here you have it.
If you’re ready to develop a strong about me page for your blog, this formula is all that may just help you out.
The W3H2 formula for writing your About Me page.
Before we go into the formula, I must first remind you that an about me page should be written very concise and clear.
You won’t want to bore your first time readers with long lines of text just to describe your blog and you. Remember, it is a quick decision point so boring them won’t mean well for your traffic retaining.
Don’t try to confuse the readers in any way. Confusing first time readers will leave a bad impression of your blog on them. Try to be as clear as possible. Don’t mix describing your blog with yourself. Do these things separately.
The formula (W3H2) answers these questions for the readers:
W-who are you?
W-what do you do?
W-what are others saying about your expertise?
H-how can we contact you?
H-how can we subscribe to your blog?
Who you are
This is where you give a quick description of yourself. Don’t go too personal with this. Just explain in brief who you really are.16 out of the 20 blogs assessed gave smart but short descriptions of who the authors are.
Also, don’t assume they already know your name; mention it first.
What you do
Here you describe what you do on your blog. You state whether your blog is targeted at helping other blogs generate traffic or it is a tutorial blog for newbie.
You should give a brief yet complete explanation of what you do on your blog without mincing words. Make it very clear to them about what you offer so they may know if they are in the right place of not.
What others are saying about your expertise
I have seen many big bloggers get testimonials from people about their expertise. This really works well. It helps first time readers gain quick confidence in your blog.12 out the 20 blogs placed testimonials from other people about their services on their about me page.
This is a very effective way to convert first time readers. But as a newbie, you may not have testimonials from any one so this method only works for those that have gained some grounds. Don’t overdo things plus don’t write fake testimonials on your about me page. Of course, readers would detect.
Another thing to mention here is why your blog is different. Explain in few lines why they should visit your blog often and not get their information elsewhere. You must write this very convincingly if it is to magnetise them to your blog.
How they can contact you
Your about me page should include your contact details. Give them a chance to connect with you. You can link to your twitter profile, your Facebook page, your Google plus profile or a contact form. 18 out of the 20 blogs assessed gave a link to how the authors can be contacted.
How they can subscribe to your blog
Although only 10 out of the 20 blogs placed a subscription box on their about me page, 5 others gave a link to their subscription form. This shows how important it is to have a subscription option on your about me page.
I recommend you go with the method of placing the sign up box right on the page rather than providing a link to it which they may not click. Another reason why placing the sign up form there directly is that a well designed “sign up” from with some catchy sentences is prone to encouraging the first time readers to sign up better than just a link to it.
Don’t forget to give them a reason why they should sign up and get your updates. If you do this properly, you are certain to convert your first time readers with your about page alone.
Another quick tip:
Introductions: Some bloggers start their about me pages with catchy introductions while some just go straight to describing themselves. Both methods are okay. But starting with a catchy introduction can be helpful in grabbing the readers mind.
Some bloggers argue that it is a better approach to go straight to description aspect of your blog but I tell you an introductory start, if powerful enough, is very useful.
Now that you know the basics of writing a powerful about me page, review your current one if it contains this basic elements. If you’re a newbie, develop your strong about me page using this frame.
Note: You can include other things you want to have on your own page but try to let this W3H2 elements show in it so as to help you in converting your first time readers.
All the best as you develop yours! Don’t forget to share your experience with us as you develop your about page.