Guest blogging has become a great way for bloggers to expand their audiences, get quality links for SEO purposes, practice their writing, and much more. So in this article we are going to go over 8 tips to see improve your guest blogging.
Understand the Audience
Have a good understanding on what type of audience you will be writing for. Check out some of their comments, what content they liked the most, and what they would be interested in. The more information you can gather about them, the easier it is going to be for you to entertain them and keep them engaged.
Research the Website
The first thing you will need to do it research a few different aspects of the website you are about the write on. Don’t just automatically post on a website just because they will let you. You have to make sure the website is considered a high quality site because you will get punished by major search engines if you have links pointing from bad sites.Once you have verified the website is good, then you can continue.
Keep to Relevant Sites
If you have your website, you should try and write guest posts on sites that are specifically about your niche or is at least relevant. The more you do this, the more people you will be able to attract to come over to your blog. Your links will also be worth more in the eyes of search engines and you will be able to write quality stuff about a niche that you are already an expert in.
Write Something the Audience Hasn’t Heard
You should check and see what the previous posts have been about to make sure you don’t end up writing about something the audience already knows. The last thing you want is for them to be bored and not take an interest in your blog. Come up with something that is unique and relevant to your niche.
Always Write Quality Articles
This should be a given, but making sure that your content is as best as it can be will a major factor in your success. If you have a massive guest posting campaign and end up rushing all of the content, then your readers will notice and assume that all of your posts are low quality. Why would they want to read bad articles when they could just find another related blog that is better?
Focus on Winning Over the Audience
Your writing should convince the audience that what you post is always top quality and that they can get much more information from your website. Although you don’t want to be that open about it because it might make the website owner a little mad, but your goal should be to try and win some of that audience over.
The more people you get to look at your content, the more loyal readers you will get, increasing the overall success of your blog.
Use Good Links and Anchor Texts
Linking is a big part about guest blogging. Although your entire purpose shouldn’t be all about links, you should have a good strategy that helps build your authority and rank throughout your website. Making sure to use the best anchor texts as possible will make sure that people use those links and that search engines will count them.
Anchor texts should be relevant, honest, and if possible, have the keyword included. Using dishonest anchor texts can end up ruining the content you created and turn people away from checking out your website. You will also be punished by search engines because they can match what the anchor text says and what type of content it leads to.
Once you have completed and posted an article on someone else’s page, don’t just leave and never talk to them again. You should try and as many relationships within your niche as possible. You could set up an agreement to include each other’s links in the content that is posted, or you might be able to get some questions answered in the future if you ever run into a problem.
There are plenty of reasons having a relationship will help you, so don’t just use people to post on their sites and then run away.