What Exactly is Quality Content?
By my definition:
I got inspired to write this post after reading an article by Michael Chibuzor over at ContentmarketingUp where he write on the worst SEO advice that is killing your ranking and he outrightly claimed that it is “Write quality Content”.
The post created a bit if controversy and I happen to be one of those people that strongly disagree with Michael on this post, and I believe he had a misconception about “Quality content” before he wrote that post.
What Exactly is Quality content?
This was the question that Michael asked in that post and here is my answer:
QUALITY CONTENTS ARE UNIQUE, INFORMATIVE, HELPFUL AND DETAILED BLOG POSTS. [Click to tweet]
Michael’s point of argument was that quality content does not exist, but only helpful and relevant content and here is where I believed he missed it all and the whole misconception began!
“Helpful and Relevance” is a part of the characteristics of a Quality Content” [Click to tweet]
I hope you are following me
A content that is helpful and relevant to your readers will surely be of good quality. There is no way a blog post will solve people problem and they will not give it a 5-star rating.
To me, relevance and helpfulness are ingredients of coming up with Quality contents for your readers and I believe that a lot of people will agree with me on this. There is no way to create quality contents without being helpful or relevant to your readers.
Though there are no EXACT rules, measurement, standard or outline of how quality content should look like, but we all know that the closest thing to quality content is an informative, helpful, relevant, personalized and detailed blog post.
In his argument, Michael said that virtually every topic has been covered, and there is no new thing to say. I will say a BIG “NO” to this!
There are a million things that haven’t been talked about, there are a million strategies that have not been used, there are a million experiments that have not been done, and we are only limited by our imagination.
For example, I wrote a post on How I am building my Email list with Facebook, I doubt if many people have written about this and I doubt if anyone else have written a post that describes “My Own Method” used in that post to build their mailing list even though there are millions of articles on list building on the web.
Creating quality content boils down to your experience, experiment and creativity [click to tweet]
- Joseph Adediji
You can quote me on this anytime, any day. My own experience with FB Ads and creativity led me to writing that post on building a list via Facebook.
Okay, let’s see things from Michael’s point of view. Let’s say Michael is right, that all posts, topics and everything you could imagine have been covered. My question is this:
- Have they been written in your own perspective or views?
- Have these contents been written in your own voice?
- Have these contents been written based on your own experience and experiments?
I guess you answer will be NO! Because, No one, I repeat no one can write an article based on your own experience, your own experiment or your own voice and views. It has to be you to create these contents and this is what will make the difference.
I know that this post may turn out controversial, but believe me, am ready to hear your views so make sure you speak your mind and heart!
I am still going to talk about the characteristics of Quality Contents, but before I do that, let me cite some examples.
Let’s say you have been reading article on how Edu back links can be helpful for your blog SEO [believe me, there are a ton of article on this] and you feel there is a need for you to write on this topic and share it with your readers and you know fully well that a lot has been said about this topic.
I know the question that will come to most people’s mind will be “How can I create a quality content on this topic?” right?
Now let me show you how to create a quality content!
As said earlier, you have been reading on how helpful Edu back links are, right? Good. Since you believe that a lot has been said about this top and it seems you can’t create something out of the box on this topic [which I disagree].
If I were you, I will just let loose of my creativity! I will perform an experiment with the knowledge that I have gained so far on Edu back link.
To do this, I will pick one of my recent blog posts that is ranking on the 2nd or 3rd page of Google for it target keyword and build some edu back links to it.
While doing my link building, I will be taking a detailed account of the steps am taking including screenshots of the original position in SERPs and screenshots as the post rankings increases.
Now, if your post finally reaches the first page of Google for its target keyword, this shows that your back link strategy works, right? Good.
Now create an informative, helpful and detailed blog post about your procedures, strategies, and tactics that you used to push this blog post to the first page of Google. Though there are a million articles that have been written on this topic of Edu back linking, but did anyone of them use your post as an experiment? Huh? I guess NO!
Did anyone of them share your own personal experience and strategy? Huh? Won’t your readers find that post “helpful and relevant”? Huh? I will love to have your answers in the comments.
Believe me, even if an insane reader reads such type of content described above, then insane reader will find it helpful and give it a 5-star rating
What I am trying to prove to Michael and everyone reading this post is that QUALITY CONTENTS EXIST, and “Helpful and Relevance” is a must have attribute of a quality content. There is no quality content without it being helpful and relevant readers. So, do not be deceived.
Another example of quality content is an informative and helpful post by my recent best Friend, Ana Hoffmann over at TGC where she wrote a post about the new Google In-depth article search feature.
This article is top-notch, informative, educative and helpful even though she’s talking about an announcement made by Google. Even Google did not provide as much information as Ana on this new feature and that is what I call Quality content.
Everyone in SEO is talking about the new Google in-depth search feature, but Ana’s content is different, she explained it better, she proffers solutions and tips that you can adapt on your blog to take advantage of this new feature and she did all this in a simple language which a 10 year old blogger will comprehend and that is Quality Content.
Now, let me share with you some of the Key Ingredients/characteristics of a Quality Content or Quality blog posts.
Quality Content is Informative
Quality contents are meant to inform the readers, the ultimate goal of a quality blog post is to add to the reader’s knowledge via information by the end of reading such article.
A quality content fails its purpose of it doesn’t provide any information that will improve the life or knowledge of the prospective readers. If you want to create quality contents, it all starts with providing information that will help people, you need to think of contents that improve their lives and make them better person.
Quality Content is Helpful
Another major characteristic of Quality Contents is “helpfulness”. A quality post has to proffer a solution to problems or meet the needs of the readers.
You should note that there is a difference between Informative content and helpful content. A post can inform you and may not proffer a solution but another post can inform you about an issue and also give you some help on solving whatever the problem is.
For example, in Ana’s post on Google In-Dept search feature, she informed us of the new feature and what it is all about, which a lot of other bloggers did; but she didn’t stop there, rather she went further to show us how we can optimize our blogs for this new search feature and this is the “HELP” that am talking about.
Ana didn’t just tell us about the latest development about Google search, but she also showed us what to do about it!
Quality Content is Detailed
If you have not seen some of my blog posts on this blog, you should check it out and you should also see Ana’s post; the post is detailed and it contains a bunch of outgoing links to a lot of resources that can further help us understand what she is talking about.
A lot of bloggers claim to write quality contents but rarely link out to other relevant pages on that particular topic, which is not too good.
A quality content must be detailed, cover all possible questions on that topic and it should also include links to relevant pages and websites on that particular topic.
Quality Content is unique
Quality contents are Unique!
I know a lot of people believe that it is hard to create anything unique when it comes to content creation, but believe me it is possible. This post is a good example
Unique contents can be written on any topic, I repeat any topic by adding your voice, your views, your experience and your own perspective.
How does that make it unique? The content will be unique because no 2 person has the same writing voice, have the same experience, have the same view or have the same perspective about a particular topic. This is what we call Personality, and this is what differ us all from every other guy on the street.
You can create unique contents on any topic by adding the ingredients I mention above.
This post is already getting too long and my fingers are aching! It now looks like a novel to me [LOL], so I think its best I stop here but I believe you should have an idea of what exactly is a quality content.
What I want you to take away from this post is that “Quality contents Exists” and “helpfulness and relevance” are just some of the attributes of quality contents!
So, go out there and create some quality contents that your readers will love and feel free to stop by here to drop some quality contents [Quality guest Posts only].
What is your views and take on quality contents? Do you think Quality contents exist or it’s just a Myth?