As a blogger, building a mailing list is very important and of course a necessity; you may have heard the saying “The Money is in the List” which is quite true when it comes to blogging and internet marketing.
I have been working on building a good mailing list with this blog and I have been doing a lot of testing, optimization and restructuring of my list building strategies over the months. Few days ago, I changed the look and feel of my sidebar Optin box to make it look more appealing and probably convert more visitors.
To be candid, I have been getting good subscription rates from this blog, but I always believed there could be other methods that could bring more & targeted subscribers to my mailing list.
So, earlier this week (11-06-2013), I decided to try some new waters and experiment with Facebook to see if I can actually get some new subscribers via this big social networking site and believe me, it WORKED!
I didn’t plan for this experiment that fateful day (though I had it in mind), but something kept pushing me when I was doing my daily blog marketing and inspection of things at BTT Facebook Fan page, and I couldn’t resist this idea.
I will be telling you my story and also be providing you with the step by step guide for setting this up in this post. So let’s start with my story and experience with this technique and then talk about the step by step guide later in this post.
So what did I do to get Subscribers from Facebook?
On this fateful day, I logged into Facebook and went straight to BTT fan page to see watsup over there. When I landed on the page, we had 700+ fans, and I got the feeling that most of our news fans might not have our free books which could be of help to their blogging career.
So, I decided to share the link to the eBooks page on our fan page for our fans to download F.O.C.
I simply wrote a short copy to describe what the link is about and I added the link to the eBooks landing page and shared it posted it on our fan page.
It is very important that you don’t just post your landing page link alone and expect to have subscribers; you need to write a “short description” with it for better performance and conversion.
This is what I wrote “Have your Download our FREEmium eBooks, If not, GRAB THEM NOW before it’s too late” and then added the link to my squeeze page.
After I posted it on the fan page, I clicked the “Boost Post” link at the bottom right hand corner of the post, (you should see this on all your fan page posts by the bottom) and a pop out came up and I selected my desired budget to experiment with this strategy.
From the pop out options;
Under Audience – I selected “People who like my page and their friends”. Why did I select this? This is because I know most of our fans are bloggers and people who do things related to blogging & will probably have lots of blogger friends.
So for this campaign to be effective, it is best for me to target an audience that has interest in what I am offer.
Under Maximum Budget – I selected $5 as my maximum budget and I was told that the budget with reach an estimated 2500-3500 people. I was okay with the $5 budget because it was just my first try of this strategy
You should see the link for the more options there, but believe me, you should not need those. I just left the “more options” as it is and clicked on the boost post link to start my campaign.
Analysis of the Email List Building with Facebook Campaign
Here is the analysis of how the whole campaign and strategy worked.
From the total campaign, according to Facebook Stats, I got:
- 59 Links Clicks
- 21 Page Likes
- 15 Post Likes
- 1 page Photo views and 1 comment
From the total Campaign, According to My Own Stats, I got:
- 20 Subscribers
- 21 Page Likes
- 15 Post Likes
- 3 Shares on the Post
Note: The campaign lasted for about 24 – 36 hours before it ended.
As you can see from the above stat, I got 20 REAL and TARGETTED subscribers from using this Facebook list Building Strategy with just $5, $5? Yes $5! This is really a fair deal.
If we do some mathematics, 20 subscribers from $5 campaign equates to $0.25 per subscribers! Isn’t this GREAT and Cost Effective?
The best thing I love about this list building with facebook method is that it’s a CHEAP & 3-Way Winning Strategy for me. How? When I ran that campaign, I got new likes on my page, I got Shares on my Post & I got 20 Subscribers at no extra Cost!
I guess this is really cool at the price of $5. Don’t get me wrong, you don’t have to use $5 for your campaign, I only used that amount to test the waters to see if it will burn or not.
I believe the more budget you spend on your ‘Boost Post” campaign, the better results you will get from it. For example, if you spend $15, your campaign will reach an estimated 5,900 – 11,000 people and believe me, it will reach 11,000 people; This will let you get more subscribers to your email list.
The Lesson I learnt from My Facebook Email List Building Strategy
According to Facebook report and stat, I got 59 link clicks, but I only converted 20 of those Clicks to subscribers. This shows that work needs to be done on my Squeeze page!
I need to sit down, rethink and analyze how things are structured over there and figure out how to make it more converting In order to improve its conversion rate.
Benefits of Building your Email List with facebook
- It is cheap and Cost effective.
- You will be getting REAL & TARGETTED Subscribers
- You can also get new FANS in addition to subscribers.
- You get detailed Summarized and full report of your campaign from Facebook.
So why not give it a try?
I will love to simplify these technique as best as possible so that every of one of you will understand the process of doing this. So, I will be making a step by step guide below and also adding some screen shots to clarify things and make it easy to understand for everyone.
So, let’s see the Step by Step guide for Building your list with Facebook
Setup a landing/squeeze page on your blog – for this technique to be very effective, you need to setup a landing page with no distraction on your blog. You can check out my landing page here to see how it looks.
Make sure there are images and a good conversion copy on your landing page. Also make the sign up process simple and no boring stories.
Logon to Facebook and navigate to your blog fan page, you really need a Facebook fan page for this to work well for you.
Write a short copy on your wall and include the link to your landing page in it. For my own campaign, I simply wrote “Have your Download our FREEmium eBoifs, if not, GRAB THEM NOW before it’s too late” and hit the post button.
You can see the short message and the link to my landing page in the image below.
Take a good look at the bottom right corner of the post your posted on your fan page above, you should see a “Boost post” link staring at you there. Click on this link and a pop out box should appear.
In this box, you can set your Price for the Total Campaign, starting from $5; you can select your target and make your payment with a Credit card or PayPal account.
When you are satisfied with the options, click “Boost Post”, and your campaign will begin!
Over To You
I hope you have enjoyed reading this post & gained one or two things. So, have you ever thought of building your list with Facebook? Have you tried this method before? If yes, kindly share your experience with us.
Also, If you have any questions or opinions, drop them in the comments and I will be willing to assist you.