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How I Am Building My Email List with Facebook (And how You too Can!)

As a blogger, building a mailing list is very important and of course a necessity; you may have heard the saying “The Money is in the List” which is quite true when it comes to blogging and internet marketing.

I have been working on building a good mailing list with this blog and I have been doing a lot of testing, optimization and restructuring of my list building strategies over the months. Few days ago, I changed the look and feel of my sidebar Optin box to make it look more appealing and probably convert more visitors.

To be candid, I have been getting good subscription rates from this blog, but I always believed there could be other methods that could bring more & targeted subscribers to my mailing list.

So, earlier this week (11-06-2013), I decided to try some new waters and experiment with Facebook to see if I can actually get some new subscribers via this big social networking site and believe me, it WORKED!

I didn’t plan for this experiment that fateful day (though I had it in mind), but something kept pushing me when I was doing my daily blog marketing and inspection of things at BTT Facebook Fan page, and I couldn’t resist this idea.

I will be telling you my story and also be providing you with the step by step guide for setting this up in this post. So let’s start with my story and experience with this technique and then talk about the step by step guide later in this post.

So what did I do to get Subscribers from Facebook?

On this fateful day, I logged into Facebook and went straight to BTT fan page to see watsup over there. When I landed on the page, we had 700+ fans, and I got the feeling that most of our news fans might not have our free books which could be of help to their blogging career.

So, I decided to share the link to the eBooks page on our fan page for our fans to download F.O.C.

I simply wrote a short copy to describe what the link is about and I added the link to the eBooks landing page and shared it posted it on our fan page.

This is what I wrote “Have your Download our FREEmium eBooks, If not, GRAB THEM NOW before it’s too late” and then added the link to my squeeze page.

FB Promo

After I posted it on the fan page, I clicked the “Boost Post” link at the bottom right hand corner of the post, (you should see this on all your fan page posts by the bottom) and a pop out came up and I selected my desired budget to experiment with this strategy.

FB boost post

From the pop out options;

Under Audience – I selected “People who like my page and their friends”.  Why did I select this? This is because I know most of our fans are bloggers and people who do things related to blogging & will probably have lots of blogger friends.

So for this campaign to be effective, it is best for me to target an audience that has interest in what I am offer.

Under Maximum Budget – I selected $5 as my maximum budget and I was told that the budget with reach an estimated 2500-3500 people. I was okay with the $5 budget because it was just my first try of this strategy 😀

fb target

You should see the link for the more options there, but believe me, you should not need those. I just left the “more options” as it is and clicked on the boost post link to start my campaign.

Analysis of the Email List Building with Facebook Campaign

Here is the analysis of how the whole campaign and strategy worked.

From the total campaign, according to Facebook Stats, I got:

  • 59 Links Clicks
  • 21 Page Likes
  • 15 Post Likes
  • 1 page Photo views and 1 comment

FB 2FB 1

From the total Campaign, According to My Own Stats, I got:

  • 20 Subscribers
  • 21 Page Likes
  • 15 Post Likes
  • 3 Shares on the Post

Note: The campaign lasted for about 24 – 36 hours before it ended.

As you can see from the above stat, I got 20 REAL and TARGETTED subscribers from using this Facebook list Building Strategy with just $5, $5? Yes $5! This is really a fair deal.

If we do some mathematics, 20 subscribers from $5 campaign equates to $0.25 per subscribers! Isn’t this GREAT and Cost Effective? 😀 😉

The best thing I love about this list building with facebook method is that it’s a CHEAP & 3-Way Winning Strategy for me. How? When I ran that campaign, I got new likes on my page, I got Shares on my Post & I got 20 Subscribers at no extra Cost! 😀

I guess this is really cool at the price of $5. Don’t get me wrong, you don’t have to use $5 for your campaign, I only used that amount to test the waters to see if it will burn or not.

I believe the more budget you spend on your ‘Boost Post” campaign, the better results you will get from it. For example, if you spend $15, your campaign will reach an estimated 5,900 – 11,000 people and believe me, it will reach 11,000 people; This will let you get more subscribers to your email list.


The Lesson I learnt from My Facebook Email List Building Strategy

According to Facebook report and stat, I got 59 link clicks, but I only converted 20 of those Clicks to subscribers. This shows that work needs to be done on my Squeeze page!

I need to sit down, rethink and analyze how things are structured over there and figure out how to make it more converting In order to improve its conversion rate.

Benefits of Building your Email List with facebook

  • It is cheap and Cost effective.
  • You will be getting REAL & TARGETTED Subscribers
  • You can also get new FANS in addition to subscribers.
  • You get detailed Summarized and full report of your campaign from Facebook.

So why not give it a try?

I will love to simplify these technique as best as possible so that every of one of you will understand the process of doing this. So, I will be making a step by step guide below and also adding some screen shots to clarify things and make it easy to understand for everyone.

So, let’s see the Step by Step guide for Building your list with Facebook

                   Step 1

Setup a landing/squeeze page on your blog – for this technique to be very effective, you need to setup a landing page with no distraction on your blog. You can check out my landing page here to see how it looks.

If you want something like my landing page, I built it with hybrid connect plugin, grab the plugin and start building your list the easy way.

Make sure there are images and a good conversion copy on your landing page. Also make the sign up process simple and no boring stories.

                     Step 2

Logon to Facebook and navigate to your blog fan page, you really need a Facebook fan page for this to work well for you.

Write a short copy on your wall and include the link to your landing page in it. For my own campaign, I simply wrote “Have your Download our FREEmium eBoifs, if not, GRAB THEM NOW before it’s too late” and hit the post button.

You can see the short message and the link to my landing page in the image below.

FB Promo

                     Step 3

Take a good look at the bottom right corner of the post your posted on your fan page above, you should see a “Boost post” link staring at you there. Click on this link and a pop out box should appear.

FB boost post

In this box, you can set your Price for the Total Campaign, starting from $5; you can select your target and make your payment with a Credit card or PayPal account.

fb target

When you are satisfied with the options, click “Boost Post”, and your campaign will begin!

Over To You

I hope you have enjoyed reading this post & gained one or two things. So, have you ever thought of building your list with Facebook? Have you tried this method before? If yes, kindly share your experience with us.

Also, If you have any questions or opinions, drop them in the comments and I will be willing to assist you.

About the Author Joseph Adediji

Joseph is a Web Enthusiast, a Tech Lover, Writer and an Internet Para-Addict!.I am the Founder of Blogging Tips Today. I love to write about Blogging, SEO, Internet Marketing and Technology.

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Ahmsta says

I must say wow! this isn’t my first time visiting this blog, but this is my first comment.

The strategy you have just outlined here is an exclusive blogging / marketing secret. And i must tell you, this is one of the reasons why i don’t joke with social media, Facebook to be precise.

Adding this to my next tactics, Thanks for the share.

    Joseph Adediji says

    Hi Ahmsta,
    I am glad you found the post helpful; The Importance of social media sites can never be overemphasized, that is why we need to have keen interest in them and try to figure out how we can use them to our advantage.
    Thanks for commenting. 😉

Adesanmi Adedotun says

Increasing facebook Fanpage like via Facebook boosting is a nice idea despite the fact that I’ve not tried it but from what I read here, am convince about it.

    Joseph Adediji says

    Hi Adesanmi,
    It is indeed a great idea that is worth trying, make sure you give it a try!

Ileane says

Excellent job Joseph!
I’ve done something very similar to build my list on Facebook and you’re right – the subscribers are very targeted.

I added a Tab to my Facebook page with and app from Thunder Penny. They say that people are more likely to subscribe if they stay on Facebook, so I guess that makes sense.

I use Hybrid connect plugin also.

Thanks for the post!

Vicki Main says

Hi Joseph! Those are some impressive numbers. I’ve not used Facebook for marketing my blog, but I may have to rethink that. I really like that you can do short term, one time promotions like this. I didn’t realize you could do that before. Thanks a lot for sharing this information!


Gugulethu says

A really great post. The Facebook sponsored post is really powerful, you’re guaranteed real human traffic not bots and the best part is that it’s cheap 🙂 Another great way to get your posts in people’s news feed is to use the profile sponsored post. It’s only $6.99 and works well if you have many friends, at least 2000.

This will show on top of the news feed of each and everyone of your friends when they login or visit the home page if they were already logged in. 98% of your friends wont even realize it’s a sponsored post because they’re your friends and looking forward to your posts. Profile posts are more trusted as compared to pages. I used to abuse this when it was still introduced because it was only $1 but now I only use it when I have something serious.

This is a great post bloggers should try this, it does work. Many Thnx Joseph.


Lee Taylor says

Facebook is a very powerful social network and you can profit off it also if you use it the right way. I use the promotion feature Facebook has to keep all my new content in front of my followers which is cool.

Bishnu Subedi Nishan says

WOW ! Very informative post.

In fact Facebook is the main source of visitor/promotion for my blog. I will definitely try this, hope it will work fine for me 🙂

Thank you for sharing an awesome post !

celin smith says

Thanks Joseph, promotion by facebook is really effective, it get hit by user not bot, but manual hits are more effective, article lines is very nice.

sriram says

Really an awesome post bro!
I don’t know how much Facebook is effective in terms of building list. Will implement the tip soon. But I don’t have any freebies to giveaway. What else can I giveaway?

sanved says

These were incredible tips, But I would want to keep things easy and simple for the readers. Is there any other way I can get legit email without having to pay, i’m low on funds for now.

Mubashir says

Hi Joseph,

Its nice way to get more subscribers. Using Facebook to build email list is awesome. Because almost every blogger uses Facebook to promote. In this way we could find more loyal readers and engagement on our blog may also increase with this one

Ambika Choudhary Mahajan says

Sheer genius at work, Joseph.
HATS OFF, buddy!! For the out-of-the-box thinking.
I am surely going to try that.
The best thing is you dont seem to be hiding anything from us.

Joseph Adediji says

Hi OScar,
I am glad you like the post 😉

Ryan Biddulph says

Congrats on scoring those 20 super quick leads Joseph!

By investing little and being creative on FB you can reap tremendous returns. The key is to make your offer enticing. Create compelling copy. Prosper.

Thanks for sharing!


Suresh Khanal says

Hi Joseph,

You not only completed the experiment successfully but also explained it very beautifully here. Now anybody can reiterate the process and hope it helps.

Facebook has huge userbase a little bit smartness can best leverage the traffic Facebook gets. I liked the method and my follow it soon.

Sourav says

Great result from your experiment Joseph. 20+ subscribers and 20+ like is not bad at all, given that you were just trying it out for $5.
I haven’t started building a list yet, and also not having much success with my Facebook page. Any tips on that?

marilyn cada says

thanks for the tip Joseph. never realized that reaching thousands of audience would only cost 5 dollars in facebook 🙂

Charmie says

Hey Joseph,
Currently I am also working upon this thing of e-mail marketing. Many of them suggested me to buy a bundle of e-mails from some sources. But I guess your post gives a clear cut and cost effective idea to experiment upon.

Thanks for such a great share.

Regards 🙂

Geri Richmond says

Hi Joseph,
I have been to your blog before and always leave a little smarter. I have a FB business page. What’s the difference between a business page and a fan page. I thought they were one in the same.
Good post. Got me to thinking. I had better delve into this subject a little more. I may be missing the boat!
Geri Richmond

    Joseph Adediji says

    Hi Geri,
    Its nice to see you here, there is no much difference between a Fan page and a business page, it all boils down to how you are using your Facebook page; I guess the later is for a business 😉
    Make sure you delve more into this, I foresee a great opportunity in this and I am even planning on a new experiment with it. I am glad you always leave my blog a little smarter anytime you visit! 😀

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