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How to Write Blog Posts that Gets Sales in 5 Steps

How to Write Blog Posts that Gets Sales in 5 Steps

Did you know that 47.8 million blog posts are written every day, and that’s just in WordPress!  That equates to nearly 17.5 billion blog posts per year!  sales growth 300x300 How to Write Blog Posts that Gets Sales in 5 Steps

How are you supposed to get your blog posts to stand out in such a crowded marketplace?  It’s not easy, but with practice and these tips you can give yourself the best possible chance of writing blog posts that actually help you sell.

Without much ado, let’s see how to write money making Blog posts! 

1.  Create a Magnetic Headline

Part of writing an attention-grabbing headline lies in how well you know the true needs of your market.  If you can write a headline centered on their main concerns, you’ll get their attention even if it isn’t worded the best.  So if you write a blog post for your accounting firm that serves private individuals, you’d write something like, “Are You Making These 5 Refund-Killing Mistakes?”

The next part of writing a headline involves your actual writing skill.  If you don’t know what else to do in a title, using titles like the one at the beginning of this post “How to Write a Blog Post…” and list posts like “5 Tips for…” are your bread and butter.

What pro copywriters do, however, is keep a “swipe file.”  It’s simply a list of blog titles proven to attract attention.  I keep one and whenever I come across a new and attractive blog title, I add it in.

2.  Write Blog Posts That Goes In-Depth

If there’s one thing most blog posts do not do well, it’s that they don’t go in-depth.  Most people think 350-500 words are appropriate for a blog post because people have “short attention spans.”

I’ve heard it a million times, and it is true – if you don’t have anything good to say or you’re not a very good writer (always make sure you practice writing blog posts too).

However, you can keep people’s attention and build a heck of a lot more credibility by writing blog posts that are 800, 1000, 2000, or even 3000 words long.  The longest I’ve ever written is 2100.

People do pay attention if you have good, specific information to offer.  If your information is vague and you’re writing just to get 2000 words, you might rank better, but your blog post won’t result in more sales.

3.  Show, Don’t Tell

At the beginning of this post, I could have said, “There are millions of blog posts going up every day – how do you make yours stand out?”  Everyone knows that.

Instead, I cited a specific statistic that said just how many blog posts are published every day, and per year.  That’s called showing.

The more you can show people who read your blog posts, the more engagement and credibility you build.

So if you write a blog post on SEO, explain the specific steps to doing what you’re supposed to do.  Show people where to get links from.  Show them what natural anchor text is, and that only 10-30% of your anchor texts can be exactly matched to your keywords.

 bloggers forum banner How to Write Blog Posts that Gets Sales in 5 Steps

One common objection I hear is, “If I tell my readers how to do something on their own specifically, they’ll just do it themselves and not hire me.”

That’s true – to an extent.  But if you keep doing so far in-depth, they’ll eventually realize they can’t do what you’re saying on their own.  Since they don’t have the time to do that, they have to hire someone – you!

A few do-it-yourselfers read the information and do it themselves, but they’re not likely to be willing to pay you anyway because they like to do it on their own.  In-depth information is much to your business’s benefit than detriment.

4.  Overcome Client Objections

If you keep hearing the same objection over and over, then write a blog post on it!  One of the ones I hear is, “That price is too high for a simple blog post.”

I haven’t written the post on it yet, but I’m going to write on it soon.  And in that post, I’m going to tell the readers what happens when you hire someone cheap to do a blog post versus hiring someone that costs more.

That way, instead of fielding the same question over and over, I can just point them to a blog post.  And, there is the off chance that they’ll read it and be convinced to pay more for my writing services, although that mindset is hard to change.

5.  Close with a Call-To-Action

Whether your blog has high or low traffic, it’s important to end with a compelling call to action.  Your readers are much less likely to take your desired action if you don’t ask them to actually do it.

Blogs tend to do better with “soft-sell” calls to action.  Usually, you ask the reader to read another post.  You can ask them to contact you for a quote, but you don’t want to do that too often.

Regardless of what you do, make sure you use a CTA at the end. You can add a CTA to buy a Product, a Service or Hire you for a job.

Regardless of your niche, your blog is really there to sell something, and now you know exactly how to write a blog for business purposes.  You might be selling your services, or you might just be targeting more subscribers.

In any event, if you write in-depth, authoritative blog posts like these, you’ll build more credibility and get more sales.

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34 Comments (click here to leave a comment)

    • It also helps to write for a very specific audience. On my website’s blog, for example, I write exclusively for clients. The point of the articles is to build credibility by showing them how things work, which helps them realize I’m the best solution for their problem.

      Another good point to add to this article would be to target a very specific niche. As you said, it’s difficult to get found today. Creating the next Copyblogger-type blog is a nearly impossible proposition, but if you focus on a small niche in which you’re an expert, that helps your cause a ton.
      danstelter recently posted..5 Reasons to Never Let Your SEO Company do Your Copy/ContentMy Profile

  1. A very brilliant post Dan,
    Writing posts that sales is never easy especially for new bloggers but, its also not a rocket science. Anyone can do it pretty well, all it requires is practice.

    The first step towards this is to always craft interesting and inviting headlines as you also mentioned. Once you have an eye catching headline, back it up with a mouth watering post then, you’re certainly good to go.

    If anyone can diligently follow the tips you outlined here then, he will be a great writer indeed :).

    Thanks for sharing man.
    Theodore Nwangene recently posted..Top Writing Secret: Why You Must Always Use (YOU) Instead of (I) When Writing!My Profile

  2. Great Post Dan,

    headline is always matters to catch the eyes of users. If your headlines are attractive then people read further post. providing in-depth details helps you to grab users more attention. It will also helps you to do in-depth linking of your affiliate products. Create s call to active is great and if your post is attractive people’s will definitely click on the call to action button or link.

    Nikhil :)
    Nikhil recently posted..How To Optimize Your Website For Google Hummingbird.My Profile

  3. Hi Dan,

    Great tips and I think that the most important thing is the headline. If you can’t get people to click through to your article, it doesn’t matter how great your content is.

    Your tips are great and will help anyone write better. Thanks for sharing these tips and I hope you have a great day.
    Susan Velez recently posted..49 Things I’m Thankful ForMy Profile

  4. It is amazing how many people will still buy from you after you have showed them everything. Somehow, people always think that there is still something you haven’t shared. Writing indepth posts are a great way to make money especially when you show the people how to do it. This is a great post. I just sent a tweet.
    Eyram recently posted..The Ultimate Guide to Make Money OnlineMy Profile

  5. Great article and nice tips Dan! I couldn’t agree more with these points you made! These are very informative for people who are struggling with sales and getting more traffic into their websites. Thanks for sharing!
    Mark Rodriguez recently posted..PenthouseMy Profile

  6. Great points Serta! Blogging and-building publish making obvious client objections is advisable. I frequently get some good objections like, why a reverse phone lookup isn’t also incorporated inside the package? and so forth.

  7. very useful for me as a newbie in blogging. sometimes it’s hard to write an interesting posting. Trying writes in depth is applicable, I’ll do. Thx for ur sharing. Keep Blogging

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