In my last post titled “7 Traits of Authority Bloggers”, I shared with you the important characteristics of authority bloggers that helped them become an authority in their niche.If you want to be an authority blogger in your niche, this post is a must read for you. That said, today, I will be sharing with you why you should strive to be an authority blogger.
I know that after reading my post on traits of authority bloggers, I feel a bunch of bloggers out there may be wondering if it is really necessary to be an authority blogger. You may be asking what benefit will I get from being an authority blogger and that is what I will be sharing with you today. Without much ado, let’s do a quick rundown of the benefits of being an authority blogger.
One of those automatic benefits of being an authority bloggers is recognition. Once you become an authority in your niche, people will recognize you for what you and appreciate you for it. As an authority blogger, you won’t struggle to get mentioned, you won’t struggle to join a platform or get aboard a community because you are already known in your niche.
I believe if you attend a seminar or you are just walking down a street and you spot guys like Pat Flynn or Darren Rowse, I guess they don’t need any introduction because you recognize them and you know what they do.
When you become an authority blogger, you no longer need introductions and a mere mention of your name can perform wonders.
I have discovered that your followership and authority has a great impact on your earnings in this game called blogging. This is the reason the big guys make the larger share of the money; the big guys will keep making the huge figures and the small guys will also keep making pennies!
Pat Flynn in his February 2014 income report made a total of $52,227.65 from affiliate commissions, if you take a peek at the income report, you will discover that a large percentage of his income comes from affiliate commissions and why is he making that much from affiliate commissions? The answer is simply because he is an authority! His readers trust his recommendations and they will take his word for it.
For those who don’t know;
[share]Trust translates into money in blogging, if they don’t trust you, they don’t buy from you! – Joseph Adediji[/share]
The best part of it is that trust comes easily with authority, if you become an authority blogger, both old and new readers will trust you and buy from you.
Another great advantage of being an authority blogger is followership. Have you seen those authority bloggers with 50K REAL twitter followers? Have you seen bloggers with 100K Google plus circles and 50K Facebook fans! I have seen a bunch of such bloggers and they have achieved this by becoming an authority blogger in their niche. The main reason why you are struggling to get just 500 twitter followers is because you are not working hard enough to build your brand and authority.
Once you devote your time to building you brand and authority, you will start getting huge followership with ease without even asking for it.
Another benefit of becoming an authority blogger is that you become a go to person. Who is a go to person? A go to person is someone people run to for advice, opinions and reviews. People won’t buy a product or service without getting your review, they don’t join a platform without getting your advice and they will also want your opinion on almost everything that has to do with your niche.
Becoming a go to person has a lot of benefits especially monetary benefits. You can easily make money from product reviews; you can recommend quality products and make huge commissions from them just like Pat does.
There are a lot of benefits associated with being an authority bloggers and believe me, it is great to be an authority blogger. If you don’t believe me, ask the big guys! Do you want to become an authority blogger? And Why? Let’s discuss in the comments.
Joseph is a Web Enthusiast, a Tech Lover, Writer and an Internet Para-Addict!.I am the Founder of Blogging Tips Today. I love to write about Blogging, SEO, Internet Marketing and Technology.